The Apple boutique was opened 40 years ago, an event celebrated by BBC TV Newsnight's current series remembering the 40th anniversaries of 1968. It was a landmark in hippy history - pioneering but a financially disastrous experiment in "designer" retailing set up by the Beatles.
For a moment The Beatles considered projecting the original psychedelic mural onto the white surface, from a projector in a building opposite the boutique, but it wasn't to be. Wouldn't have been very visible in daylight either, probably. On 31 July 2008, the Apple Boutique mural was projected onto the building by the BBC. A worthy celebration! Too bad the building now wasn't white anymore, but natural brick-coloured. But a very cool idea, and it looks good on the photo we've seen,too!
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